Partner channel engagements, shaped around your stage
There is no fixed package. Every engagement starts with a diagnosis of where your partner channel stands today. Its scope, depth and duration follow from your stage, your team’s capacity and the level of involvement you need.
Strategy before headcount
Most companies hire a full-time partnerships lead before they have a program worth running. I define partner-market fit, the model and the economics first, so any hire inherits something that works.
Activation before volume
A small cohort of partners actively co-selling outperforms a long list of signed names that went quiet. I prove the motion before I widen it.
Transfer, not dependency
Playbooks, systems and partner relationships are documented and handed to your team. The program is built to run without me.
Where is your partner channel today?
Most engagements begin in one of three places. I confirm yours in the first conversation.
No program yet
Partnerships are on the roadmap, or a few ad-hoc deals exist, but there is no model behind them.
- Partner-market fit and priority partner types
- Program model: ICP, tiers, incentives and economics
- Go-to-market and co-selling approach
- Onboarding, enablement and partner-management setup
Outcome: a validated program blueprint and a first cohort ready to activate.
Partners signed, little revenue
A program exists and partners have signed, but few are active and the pipeline does not reflect the effort.
- Independent assessment of strategy, partners and operations
- Diagnosis of where activation and co-selling break down
- Redesign of the model, incentives and partner journey
- Activation plan for the partners worth keeping
Outcome: a clear view of what works, what to change and what to stop.
Working, ready to scale
The motion works with a first group of partners and you want to widen it without losing control.
- Expansion into new partner types, markets or motions
- Co-selling and ecosystem marketing at scale
- Partner operations, KPIs and board-ready reporting
- Leadership and team capability to run it long term
Outcome: a scalable program with an owner and a team that run it.
From first conversation to a program your team owns
Discovery conversation
No slides, no pitch. We talk about where growth comes from, what partner activity exists and what your team can realistically support. You leave with a clear picture and a tailored proposal. No commitment.
Diagnose & design
I assess the current state, align stakeholders and define the strategy, model and economics. The output is a program blueprint your leadership team can decide on.
Activate & operate
I build and run the motion alongside your team: partner selection and onboarding, co-selling, pipeline reviews and iteration on live data.
Transfer & sustain
Systems, playbooks and relationships move to your team, with optional advisory or leadership while you build the permanent role.
Choose how involved I am
Duration follows from the level of involvement, not the other way round. I agree scope and cadence with you at the start and revisit them as the program evolves. Pricing depends on scope.
Advisory
Senior sparring on a regular cadence. You run the program; I bring strategy, reviews and a second opinion.
Co-pilot
I build and run the motion alongside your team, with shared ownership of results and structured capability transfer.
Embedded leadership
Senior leadership inside your team. I own the partner channel day to day until your permanent hire or team is ready.
What stays the same in every engagement
100% IP ownership from day one
All playbooks, contacts and systems are yours.
30-day exit clause after the foundation phase
You pay for results, not presence.
Scope adapts to your business
Depth, cadence and duration are agreed with you.
Team trained to run it independently
Capability transfer is built into every engagement.
Ready to build your partner channel?
Book a discovery call. No slides, no pitch — just a clear picture of what a partner program looks like for your company.