Victor Casabuenas
Senior GTM Leader & Sales Director
I’ve built partner programs from zero to 7-figure ARR. Now I do it for B2B SaaS companies that want the result without the full-time hire. I’m a practitioner: still in the field and active in the game, not an adviser from the sidelines.
I’ve spent 20 years in marketing, sales and GTM — the last 10 focused on one thing: building partner channels that generate real revenue for B2B SaaS companies. Referrals, co-selling, resellers, software integrations, VARs and technology partnerships, across the US, LATAM and Europe.
You’re not hiring a consultant who will spend your first three months designing a framework. You’re bringing in someone who has already built what you’re trying to build, made the mistakes, and knows how to help you skip the expensive part.
I work hands-on from day one, embedded alongside your Head of Sales, not above them. The co-selling motion we build is one your sales team actually owns: partner pipeline flows straight into their existing workflow, with no parallel structure and no new layer of complexity.
Why companies bring me in
Your CAC drops
Partner-sourced deals close faster and retain longer, with channel economics your CFO wants and no permanent headcount line.
No bad-hire risk at the worst moment
A full-time director needs time to ramp before showing results — exactly when momentum is easiest to create. Senior execution from day one, with a 30-day exit clause.
The program is yours from day one
Every playbook, system, partner contact and co-selling motion is documented and owned by your company.
Ready to build your partner channel?
Book a discovery call. No slides, no pitch — just a clear picture of what a partner program looks like for your company.